Headline Writing Manual for Journalism

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look inside headline writing manual for high school journalism


Award-winning journalist and former UIL Journalism contest director Bobby Hawthorne has headline writing down to a science. In this manual, he explores the fundamentals of headline writing, tips and strategies for tackling 1-, 2- and 3-line headlines, the criteria UIL judges expect contestants to meet and much more. This product is perfect for students preparing to compete in the UIL Headline Writing contest and journalism classes.


  • Chapter 1 - Get your head in the game
  • Chapter 2 - The art of headline writing
  • Chapter 3 - Why do we need heads?
  • Chapter 4 - Contest rules, format
  • Chapter 5 - The feature presentation

Looking for a Bulk Discount? Select "Team Set of 5" from the menu and get the set for only $275 or contact our office to purchase 5 or more copies for only $55 each! 

Seeking additional study materials? Add The Radical Write and Game On: Reporting and Writing Sports for High School Media to your order! 


bobby-hawthorne.jpgA popular instructor at journalism workshops and seminars for high school students nationwide, Bobby Hawthorne has been published in every national scholastic press association periodical. He is the author of "The Radical Write," a textbook on reporting and writing for student publications that is used nationwide. He is also the author of "Longhorn Football: An Illustrated History," and "Home Field," both published by the University of Texas Press. He has also written numerous handbooks and manuals on writing-related topics including "Game On: Reporting and Writing Sports for Student Media." In 2005, he retired from the University Interscholastic League, an organization that coordinates extracurricular activities for all Texas public schools where he served as director of academics and director of journalism. In 2009, he wrote, designed and produced a 200-page history of the UIL as part of its centennial anniversary. For several years, he wrote journalism and current events contest materials for Hexco. He is a regular columnist for Texas School Business magazine, published by the Texas Association of School Administrators.

Hawthorne has won awards from associations you have never heard of, including the Columbia Scholastic Press Association's Gold Key and James Paschal Awards; the National Scholastic Press Association's Pioneer Award; and the Interscholastic League Press Conference's Edith Fox King Award, given for distinguished service to Texas scholastic journalism. In 1991, he was named a lifetime member by the Texas Association of Journalism Educators, and in 2000, he received TAJE's Trailblazer Award. In 2007, he received from the CSPA its Charles R. O'Malley Award for Overall Excellence in Teaching, an honor that recognizes "a sustained record of outstanding teaching." In November 2007, he received the Carl Towley Award, the Journalism Education Association's highest honor. Hawthorne is a graduate of The University of Texas at Austin (BJ 1975, MA 1985) and continues to live in Austin.

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