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Personal Spelling Coach

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Personal Spelling Coach (PSC) Program
CALL 800-391-2891 or Email hexco@hexco.com

Download detailed information sheets

In 2015, one of the National Spelling Bee champions was coached by Hexco!  Start now to get a good number of words under your student's belt before the annual lists are released in the fall. Hexco's Personal Spelling Coach (PSC) system is designed to challenge and encourage serious students who are working toward advanced placement in the National Spelling Bee (NSB), the North South Foundation Bee, and/or the South Asian Bee. Experienced spellers attest that, at the highest levels of competition, the ability to "figure out" a word can be as vital as possessing a rich word foundation. Our coaches are trained to identify words your student has never seen before and emphasize understanding rules for spelling words from multiple language groups such as German, Spanish, French, Japanese, Italian, Russian, Hebrew, Latin, Greek, and more. Centered on advanced vocabulary augmentation and the understanding of language intricacies and patterns, Hexco's PSC program can help optimize study time while tapping into long‐term memory.

  • 8 Sessions - $2,100 includes 1 hour of one-on-one weekly or bi-weekly quizzing and coaching
  • 16 Sessions - $3,450 includes 1 hour of one-on-one weekly or bi-weekly quizzing and coaching
  • Assessment - $400 (included in first 8-session payment or paid separately if a student or parent chooses not to enroll)
  • Required Additional Purchase - $150 eMentor Spelling Coach Package per 8 weeks. Word lists in this select package are exclusive to coached students. Once a student exits the coaching program, access to the eMentor package is discontinued. eMentor lists are added to student accounts at the discretion of the coach. Must be renewed every 8 weeks.

NEW - Ask about our upcoming spelling course:

  • "Jumpstart" - $1250
    • This will be a course for new students, primarily those who have not yet studied spelling at length. The course will consist of 8 weekly sessions starting in the summer. Students who are enrolled will be quizzed in group format and students will be required to complete regular, weekly assignments. Latin and Greek roots, as well as other language families will be explored at the introductory level.


  • Word lists, language information, and accelerated assignments
  • Quizzing on assigned word lists plus unexplored words
  • Specific email feedback on student progress and problems


Michelle Horton is our original coach who assisted in developing the Spelling Coaching Program with Linda Tarrant. Michelle has been writing and editing products for Hexco for the past several years and has been coaching students using our new system for over four years. Prior to coaching Hexco spellers, Michelle coached her son using Hexco products, and he attended the National Bee three times, advancing to the semifinals his last two years. Her oldest daughter participated at the National level twice, and her youngest daughter has spelled in Washington once and has one more year of competition. Michelle is an expert grammarian who holds a Bachelor's degree in Secondary Education with a specialization in Chemistry. As head coach, she has developed instructions for approaching the spelling of words in various language families beyond what is in Hexco's Spelling Rules Book and has added multiple lists for each language family. Currently, Michelle is expanding the Personal Spelling Coach Program to include areas for improving vocabulary skills to meet the challenges of the new elements of the Contest. Her positive attitude helps build excellent rapport with students as she continues to receive stellar reviews from customers who have had the opportunity to benefit from her coaching, many of whom have made it to the higher rungs of the National Spelling Bee.

Kim Willett has a BA in Developmental Psychology from William and Mary and an MSW in Clinical Social Work from Virginia Commonwealth University. She began spelling coaching her own children nine years ago and has been using Hexco products for eight years.  Two of her daughters have competed in the Scripps National Spelling Bee a total of four times (2007, 2008. 2009, 2012). Kim has homeschooled her children for 12 years and runs the local homeschool spelling bee. Her education in developmental and learning theories combined with her love of words have helped her develop strategies for spelling studies.

Dave Riddle is a retired attorney who resides in central California and coached his son to the National Spelling Bee in 2004. Dave himself won the 2005 title of National Senior Spelling Bee Champ and continues to participate in adult spelling bees around the country. He was the last audience member standing in a Broadway performance of the 25th Putnam County Spelling Bee (See his article recounting the hilarious bee at http://www.word-buff.com/25th-annual-putnam-county-spelling-bee.html). Dave himself has been the pronouncer in over 50 adult and student bees.  In keeping his personal spelling skills sharp while offering time-tested suggestions, Dave also understands what he calls, "Gut Dread," meaning the nervousness that comes with participating in spelling bees. With this experience, Dave fills a unique role in our team when it comes to advising to ensure maximum comfort with spelling on stage. He is known to devote quality time with each student and only takes on a limited number of students per season.  Dave brings years of experience, and we are proud to have him on board!  Read entertaining interview in Word Buff magazine: http://www.word-buff.com/spelling-bee-champion.html.

Linda Tarrant is the President of Hexco, Inc. and the primary author of most of the company’s advanced spelling products and other high‐level academic study materials. All three of Linda’s daughters participated at the National Spelling Bee (NSB) in 1987, 1989, 1992, and 1993. Linda manages and organizes Hexco’s PSC program by assisting coaches, reviewing and systematizing word lists, screening potential PSC candidates, and consulting with parents to help individualize a long‐term spelling strategy for coached students. Her direct interaction with students is limited, however, Linda continues to play a key role in the coaching process.

Suanne Rudley loves words and the unique individuals who excel at spelling them. She was introduced to competitive spelling when she coached her own daughter to a sixth place finish at the 2004 National Spelling Bee. Suanne likens her work with her spellers to that of an athletic coach who focuses on building skills, providing encouragement and support, and helping students bring their best to every competition-while never forgetting to inject humor and fun into the process. She received her undergraduate degree in history and English from the University of Pennsylvania and a law degree from the University of Virginia.

Caroline Willett - Bio coming soon!

Rebecca Willett - Bio coming soon!

Jonathan Horton - Bio coming soon!

Suanne Rudley - Bio coming soon!
Roshini Asirvatham - Bio coming soon!

"I participated in the 2012 NSB for the second and last time. This year, I was more prepared because of the personal coaching of Michelle Horton!"  ~Caroline Willett

Personal coaching is non-refundable once you begin the program due to a limited number of slots available and the time it takes to customize sessions in advance.