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The Spelling Sisters

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In 1983, Hexco expanded into the academic world, offering products for students competing in spelling bees when oldest daughter Valerie started competing. Since then, we have expanded our academic products to encompass study aids for students at all levels of competition, not only in spelling, but also in accounting, computer applications, computer science, current events, dictionary skills, geography, journalism, literary criticism, mental math, ready writing, science, social studies, and vocabulary. Our current expansion is in the home school market, since we already have a large number of homeschoolers using our products in their curriculum, beginning with spelling products and soon moving into expository writing, literary criticism and computer application products that focus on spreadsheet, word processing, and database applications.

Valerie, the first of the Spelling Sisters, began her spelling career in 1982. At her youthful suggestion and with her entrepreneurial spirit and her tenacious help, Hexco soon began marketing Valerie's Spelling Bee Supplement providing pronunciations and definitions for all the words in the Scripps annual word list. Valerie won her regional bee in 1987 and attended The Scripps National Spelling Bee. She was followed two years later by Natalie who competed in Washington in 1989 and Huntley who competed in 1992 and 1993.

All three of the Spelling Sisters have participated in expanding the product line in the academic arena for Hexco, and they each received Entrepreneur of the Year awards in 1991. Valerie is married, lives in Houston with one daughter and one son. She completed undergraduate work at SMU and received her Masters in Business Administration at the University of Texas. Natalie is now a pediatrician living in Austin, Texas with her daughter. She completed her undergraduate degree at the University of Texas at Dallas and her medical degree at Baylor Medical School in Houston. Huntley is currently working for MindBites in Austin, Texas. She completed undergraduate work at Rice University in Houston, and received her MBA from Harvard Business School. All three still participate in Hexco's affairs, as they have done since its inception. Valerie and Huntley, in particular, have been active in directing the academic portion of the company, expanding the marketing possibilities, authoring many of the products, designing the functionality of the software program, providing the artwork for products and marketing, and bringing Hexco up to speed in the e-commerce arena. Huntley focuses mostly on social media, marketing, web development projects and new product development, especially in the video space. Huntley was also instrumental (back in the day) in developing our software and tweaking the layout and functionality of the program along the way - and has big plans for revamping it one of these days.